The mission of the Springfield Ad Club is to provide a forum for interaction, education and professional development of the membership in order to enhance the advertising marketplace. We represent the advertising industry’s interest to the public, governmental and regulatory bodies; and provide advertising counsel to public service organizations.

Have you ever heard the saying that a tree is only as strong as its roots? Springfield Ad Club is much the same way. We wouldn't be who and where we are today without spreading some pretty strong roots. The organization began nearly 30 years ago. What can the club do for me, you might ask... browse through the rest of the site to see for yourself.

Ad Club is proud to be an affiliate of the American Advertising Federation. On a more narrow scale, we are part of the 9th District which encompasses Missouri, Iowa, Nebraska and Kansas.

Affiliation with AAF

The Unifying Voice

The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations.

Here's what the AAF does:

• Brings members together to yield creative business solutions.
• Protects and promotes advertising at all levels of government through grassroots activities.
• Educates members on the latest trends in technology, creativity and marketing.
• Provides programs to assist local association volunteer leadership.
• Presents the industry with its future leaders.
• Honors advertising excellence.
• Promotes diversity in advertising by encouraging the recruitment of people of diverse cultures.
• Applies the communication skills of its members to help solve community concerns.

To accomplish our objectives, AAF initiatives include the following:

• AAF National Conference
• Advertising Hall of Fame
• Advertising Hall of Achievement
• ADDY® Awards
• Government Affairs Conference
• Great Brands Campaign
• Mosaic Awards
• Mosaic Career Fairs
• Most Promising Minority Students Program
• National Student Advertising Competition (NSAC)
• Mosaic Principles & Practical Guidelines